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CROWN APPLE : URL EXPERIENCE


Crown Apple’s mission has always been to amplify artists and how they’re contributing to, and shaping, culture. The digital world has been a lifeline for creators, especially during the pandemic. Creators honed in on their craft to digital mediums even more. We began to see how the digitization of our culture greatly influenced how we experienced everything.

There is no denying the all consuming, all immersive experience the digital world holds on humans. It sucks you in and can make 15 hours feel like 15 seconds. Through this 15 second spot, we share a world where the product is created, shared, discovered and copied and pasted. A world where freshness is experienced. A world that the brand of Crown Apple has built from the ground up and leaves you wanting more.

CREATIVE LEAD, CONCEPT, DESIGN + ART DIRECTION // Creative Partners: Seth Jacobs & Jennifer Leartanasan // Producer: Chris Badano & Julie Jean-Baptiste // Featured Artists: Stefan Falconer, Trap Bob & Momo Pixel // Directed/Produced: Golden Wolf // Sound Design & Mix: Wevi // Musical Track: Lying T (feat.Tkay Maidza) by Holychild