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CROWN ROYAL MUSIC VIDEO : “IF YOU WANT ME TO STAY” BY ARI LENNOX &  ANTHONY RAMOS


As a brand on a mission to inspire exceptional generosity in culture, Crown Royal wanted to rally people to help support and save the local bars, clubs, and stages that are so vital to the community.

To do so, they re-recorded the classic soul track “If You Want Me to Stay” — poignantly titled to inspire hope, unity, and generosity — reinterpreted by renowned artists Ari Lennox, Anthony Ramos, and powerhouses Dreamville/Interscope and Republic Records.

Shot on location at struggling venues in Nashville, Baltimore, and Detroit, the film used musicians to show the fabric of these communities. For every stream of the track, Crown Royal donated funds to Main Street Alliance, helping to keep these important music venues across America alive.

The result of this work was more than a commercial.

CREATIVE LEAD, CONCEPT, DESIGN + ART DIRECTION // Creative Partners: Seth Jacobs, Alberto Chapa & Brian Lim // Producer: Bronwen Lonsdale // Director: Karena Evans // DP: Drew Daniels Editor: Ryan McCally // Colorist: Dave Hussey // Musical Track: If You Want Me To Stay by Ari Lennox & Anthony Ramos // Sound Design & Mix: Tom Goldblatt // Award: Bronze Clio