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INSTAGRAM : THE CREW TAKES PROM  


Instagram is back with the second installment of its campaign centered around connection, and the small, everyday acts of creativity that spark it. The campaign centers around The Crew—a group who try to save their night after their prom plans fall apart. Launched with a 3-minute film and dozens of shorts, feature filmmaker Haley Elizabeth Anderson captured the authentic, awkward humor of today’s youth, while photographer Mayan Toledano lensed an OOH campaign that showed how Instagram makes connection fun and easy. Supported by digital, audio, and even appearing on @instagram itself, the project marks Instagram’s most ambitious project to date.

CREATIVE LEAD, CONCEPT, DESIGN + ART DIRECTION + COPY DIRECTION // Creative Partners: Karan Raikar, Kevin Lu, Ernest Chan, Amanda Weinberg, Sarah Fits, Eric Bubas, Jeph Burton, Hunter Hampton // Director: Haley Elizabeth Anderson // DP: Tehillah De Castro // Stylist: Jemma Fong // Photographer: Mayan Toledano // Set Designer: Chris Jones // Producers: Carlos Valdiva, Janisha Francis, Tina Diep // Editor: Stefania Dulowski