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THE NEW JOHNNIE WALKER  


Johnnie Walker was a 200-year-old brand, most associated with older men and crackling fireplaces. We challenged this, adding an inventive and daring twist to the classic drink. Through this vibrant and visceral campaign, we created a brand born of color, alive, and impatient. Our 'Keep Walking' mantra is about pushing boundaries, so our approach is of constant reinvention. We've heroed three new color worlds born from our labels themselves: Red, Gold and Blue. Our iconic Striding Man and 'Keep Walking' crop out of frame – refusing to be bound by the margins of the page. A brand that challenged the preconceptions about scotch and disrupts the senses.

Our bold and daring OOH took over the modern world: LA, NY, Houston, Mexico, London, Amsterdam, and more. The campaign continued through a brand new IG, various social media channels and TV, with bumpers that appeared before shows on Hulu, Amazon, and YouTube.

CONCEPT, DESIGN + ART DIRECTION // Creative Partners: Leanne Amann, Emily Kaufman, Benoit Ollive, Sarah Keats, Adrian Ortega, Hannah Campbell & Jessica Trombatore // Producer: Elizabeth Bruneau & Jen Ruske // Bottle Photography: Scottie Cameron // Serve Photography: Polly Brown // Serve Set Design: Lauren Nikrooz // Motion Identity: Dia/Brand New School