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PETCO : THE NEW STANDARD IN NUTRITION


Petco decided to take a stand and remove artificial flavors and ingredients from all dog and cat food from their shelves. A bold move deserved a bold launch spot and and an entirely new design system that reintroduced Petco to the world. We also created a number of assets (broadcast, social films, in store materials) in collaboration with renowned photographer, Tim Flach.

CONCEPT, DESIGN + ART DIRECTION // Creative Partners: Lea Egan, Amanda Brencys, Ivan Guerra, Mindy Brenner, Alex Behles & Jennifer Leartanasan // Producer: Jen Ruske & Jenn Pennington // Photographer: Tim Flach // Director: Daniel Warwick // Production Designer: Petr Kunc