RUSSELL ATHLETIC : SOHO POP UP
To launch the brand's new Capsule Collection, Russell opened a pop-up shop in SOHO. This included a week full of in-store programming with DJ sets, performances, and customization stations led by some of the most innovative names in streetwear. The brand came to us asking for help with the customization station clothing designs. The challenge: use their iconic logo in a new way.
CUSTOM APPAREL DESIGN // Creative Partners: Kevin Lyons & additional designers that were selected // *Photo Credit: Images are from Russell Athletic & various web publications*